RadioShack became a trending topic on social media Wednesday amid a series of X-rated tweets by the brand’s official Twitter account.
The century-old, long-struggling retailer, which has undergone several bankruptcies and still sells limited inventory through an ecommerce site, posted several not-suitable-for-work messages beginning more than a week ago. Yet only in recent days have consumers noticed the inappropriate tweets enough to send the brand into trending territory.
By Wednesday afternoon, “Radio Shack” was the second-highest trending topic on the Twitter platform.
An outside PR representative for RadioShack said she was “aware of the situation” but did not immediately respond with a comment from the company.
The company’s website appeared to also be included in the hack. The site advertised a set of “AA Coffeezilla vibrator batteries,” a reference to the YouTube personality who debunks cryptocurrency scams.
RadioShack, which was founded in 1921 to sell radio equipment, recently said it would be using its platform, called RadioShack Swap, for cryptocurrency swaps. The RadioShack brand is currently owned by investors Alex Mehr and Tai Lopez, according to recent Fortune articles.
RadioShack’s homepage now reads, “Think you know crypto? You don’t know Shack.”
Indeed, many of the new tweets reference crypto.
Many on social media made jokes about the posts.
Others drew comparisons to Pabst Blue Ribbon, which underwent a similar situation earlier this year when a rogue employee took over the beverage label’s Twitter account, leading to a boost in buzz for the beer brand.
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